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Springer, New York, NY

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10.1016/0163-4453(93)96904-5

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Reversing the Picture Superiority Effect

Authors: Henry L Roediger Mary Susan Weldon
Publish Date: 1987
Volume: , Issue: , Pages: 151-174
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Abstract

Imaginal coding typically enhances retention Pictures are remembered better than words words for which subjects imagine referents are better remembered than words studied without such coding concrete words are better retained than abstract words and mnemonic devices employing imagery can produce dramatic effects on retention These facts have long been noted Paivio 1971 and many contributions in this volume confirm the efficacy of imagery and imagination in remembering


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