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Title of Journal: Mark Lett

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Abbravation: Marketing Letters

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Springer US

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DOI

10.1016/0022-3115(79)90046-1

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1573-059X

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Measuring longrun marketing effects and their imp

Authors: Bart J Bronnenberg Jean Pierre Dubé Carl F Mela Paulo Albuquerque Tulin Erdem Brett Gordon Dominique Hanssens Guenter Hitsch Han Hong Baohong Sun
Publish Date: 2008/09/23
Volume: 19, Issue: 3-4, Pages: 367-
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Abstract

This paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior in particular their behavior over time The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making After a general discussion of the consumer and firm problem we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing

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Other Papers In This Journal:
  1. Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
  2. Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
  3. Search engine advertisements: The impact of advertising statements on click-through and conversion rates
  4. Targeting Miss Daisy: Using age and gender to target unethical sales tactics
  5. Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
  6. The relationship between in-store marketing and observed sales for organic versus fair trade products
  7. The timing and context of consumer decisions
  8. Integrated mixed logit and latent variable models
  9. The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
  10. It’s all relative: how customer-perceived competitive advantage influences referral intentions
  11. It’s all relative: how customer-perceived competitive advantage influences referral intentions
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