Journal Title
Title of Journal: Int Rev Public Nonprofit Mark
|
Abbravation: International Review on Public and Nonprofit Marketing
|
Publisher
Springer-Verlag
|
|
|
|
|
|
Authors: Jenny Lloyd
Publish Date: 2009/08/29
Volume: 6, Issue: 2, Pages: 119-135
Abstract
Political communication has never been as important as it is today International conflict and a global economic crisis have left governments seeking to justify their actions and calm the fears of their citizens This paper offers an account of an exploratory study into the process of political communication Using a constructivist grounded theory methodology it identifies models that require modernisation and amalgamates them into a broader model that reflects the political communications experience of the respondents It concludes with some consideration of the implications for not only the field of political marketing communications but for marketing communications as a whole
Keywords:
.
|
Other Papers In This Journal:
|