Journal Title
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Publisher
Springer, London
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Publish Date: 2010
Volume: , Issue: , Pages: 45-56
Abstract
Companies want to be able to determine what the potential market is for their product or service as well as the best ways to reach potential consumers In order to know the potential market they must identify the characteristics of individuals likely to be interested in a particular product or service establish how many such individuals there are as well as study how these people behave and respond to particular advertising approaches
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