Authors: HungChang Chiu YiChing Hsieh HueyJiuan Yeh ChienLiang Kuo Monle Lee DerJang Yu
Publish Date: 2010/10/29
Volume: 12, Issue: 5, Pages: 841-860
Abstract
Happiness may be one of the most important goals that many people pursue in the world This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people Further we investigate related service opportunities for happiness via a field survey of 808 respondents This study identifies four happiness segments for people in Taiwan/China Influential Outgoing Adequately Settled Pleasure Seeking and Young Restless These four happiness segments differ markedly in terms of characteristics and potential service opportunities The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country
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