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Springer, Cham

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10.1007/978-3-319-24184-5_19

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Why Do Consumers Continue To Shop On The Internet

Authors: Kathleen VanScoyoc Earl D Honeycutt Kiran Karande Joan Mann
Publish Date: 2015
Volume: , Issue: , Pages: 40-45
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Abstract

This paper presents research propositions to explain why consumers continue to shop from a firm’s Web site Research from the consumer satisfaction Internet marketing and relationship marketing literature was explored to provide evidence for the propositions A generic model of future purchasing behavior from a firm’s Web site is also presented

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