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Authors: Stefanie Niklander Ricardo Soto Broderick Crawford Claudio León de la Barra Eduardo Olguín
Publish Date: 2016/7/17
Volume: , Issue: , Pages: 67-70
Abstract
This paper focuses on the analysis of celebrity representations through Instagram We refer to representation of a person as the set of concepts images ideas and emotions that this person transmit to the world Representations transmit useful information for fans but also for the entities related with the involved person However the representation exposed by posted images is hard to automatically process as depend on several variables which are complex to interpret We propose then to employ discourse analysis in order to facilitate the analysis of such people representations Discourse analysis is a qualitative and interpretive methodology for analyzing social phenomena through any communication mechanism We illustrate interesting results where the use of discourse analysis allows us to easily process representations through images
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