ActorNetwork Theory as a Framework to Analyse Tec

Authors: Patrice Seuwou Ebad Banissi George Ubakanma Mhd Saeed Sharif Ann Healey

Publish Date: 2017/1/18

Volume: , Issue: , Pages: 305-320

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Abstract

The main factor for growth in a globalised and highly competitive world is to have an innovative and continuous improvement for the new technologies however it is difficult to guarantee the success of such factor without considering the human nature of the people The Unified Theory of Acceptance and Use of Technology UTAUT2 is a model that has been used for years to help us understand the drivers of acceptance of new information technologies by its users This paper presents the ActorNetwork Theory ANT as a framework to analyse external variables influencing technology acceptance We have identified a new construct and moderating factor enabling the extension of the UTAUT2 The scenario used to conduct our investigation is the Autonomous Vehicle AV which is a disruptive technology and may prove to be the next big evolution in personal transportation The study was conducted using an anonymous survey over 410 responses so far and numerous interviews with experts in the field of sociology psychology and computer science in order to refine the proposed model Our research findings reveal not only the usefulness of ANT in developing an understanding the human and nonhuman actants playing a role in consumer’s behavioural intention of using AV but ANT also helps us to argue that culture is a direct determinant of behavioural intention and social class is a very important moderating aspect

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