Appearance Motives to Tan and Not Tan Evidence fo

Authors: Cafri Guy Thompson J Kevin Roehrig Megan Rojas Ariz Sperry Steffanie Jacobsen Paul B Hillhouse Joel

Publish Date: 2008/04/01

Volume: 35, Issue: 2, Pages: 209-220

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Abstract

Guy Cafri J Kevin Thompson Megan Roehrig Ariz Rojas Steffanie Sperry Paul B Jacobsen Joel Hillhouse Appearance Motives to Tan and Not Tan Evidence for Validity and Reliability of a New Scale Annals of Behavioral Medicine Volume 35 Issue 2 April 2008 Pages 209–220 https//doiorg/101007/s1216000890222This study was designed to determine the factor structure of appearance motives to tan and not tan evaluate the extent to which this factor structure is gender invariant test for mean differences in the identified factors and evaluate internal consistency temporal stability and criterionrelated validityFivehundred eightynine females and 335 male college students were used to test confirmatory factor analysis models within and across gender groups estimate latent mean differences and use the correlation coefficient and Cronbachs alpha to further evaluate the reliability and validity of the identified factorsA measurement invariant ie factorloading invariant model was identified with three higherorder factors sociocultural influences to tan lower order factors media friends family significant others appearance reasons to tan general acne body shape and appearance reasons not to tan skin aging immediate skin damage Females had significantly higher means than males on all higherorder factors All subscales had evidence of internal consistency temporal stability and criterionrelated validity

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