Journal Title
Title of Journal: Manag Int Rev
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Abbravation: Management International Review
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Publisher
Springer Berlin Heidelberg
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Authors: M Ahlbrecht S Eckert
Publish Date: 2013/05/17
Volume: 53, Issue: 5, Pages: 635-658
Abstract
The concept of the establishment chain has been subject to extensive research during the last decades and has received support as well as criticism We test this concept for market entries in Central and Eastern European countries We also evaluate both the impact of following this pattern and the impact of the timing of market entry on the performance in the foreign marketWe find that most companies start with lowintensity market entry modes and increase their commitment over time Yet only a small fraction actually follows the path of internationalization described by the establishment chain It seems that this pattern is more relevant for companies entering these markets early and loses relevance as foreign competition in the foreign market increases Levels of performance tend to be higher for companies entering CEE markets early in comparison to later entries However we do not discover any performance impact of market entry according to the establishment chain
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