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Title of Journal: Cogn Process

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Abbravation: Cognitive Processing

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Springer Berlin Heidelberg

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DOI

10.1016/0014-5793(76)80962-3

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1612-4790

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Reversing the affordance effect negative stimulus

Authors: Kiril Kostov Armina Janyan
Publish Date: 2015/08/02
Volume: 16, Issue: 1, Pages: 287-291
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Abstract

Responses are faster when the taskirrelevant orientation of a graspable object’s handle corresponds to the location of the response hand Over the past decade research has focused on dissociating between two competing accounts of this effect One rooted in motoric object affordances and the other resting on attentional mechanisms ie Simon effect Following this avenue of inquiry we conducted three experiments in which subjects had to respond bimanually to grayscale photographs of frying pans and saucepans In addition to horizontal orientation control/leftward/rightward handles Experiments 1 and 2 also manipulated the direction of exogenous attentional shifts left/right using laterally placed colored markers within the objects Both experiments yielded regular Simon effects based on the location of the colored markers However in stark contrast to previous research a negative stimulus–response compatibility effect was obtained with regard to the orientation of the graspable handles This reversed affordance effect was also observed using the original unedited grayscale photographs Experiment 3 which suggested that its occurrence cannot be attributed to the use of colored markers These unexpected findings appear to support the idea that Simon effects result from automatic and exogenous attentional orienting mechanisms whereas affordances arise from controlled and endogenous attentional processes Such a topdown attentional account of affordance can accommodate the observed reversal of the effect in the context of task characteristics


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