Journal Title
Title of Journal: Electron Markets
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Abbravation: Electronic Markets
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Publisher
Springer Berlin Heidelberg
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Authors: Christopher P Furner Robert A Zinko
Publish Date: 2016/09/17
Volume: 27, Issue: 3, Pages: 211-224
Abstract
Information overload has been studied extensively by decision science researchers particularly in the context of taskbased optimization decisions Media selection research has similarly investigated the extent to which task characteristics influence media choice and use This paper outlines a study which compares the effectiveness of webbased online product review systems for facilitation of trust and purchase intention to those of mobile product review systems in an experiential service setting hotel services Findings indicate that the extensiveness of information in the review increases trust and purchase intention until that information load becomes excessive at which point trust and purchase intention begin to decrease The magnitude of this decline is smaller in webenvironments than in mobile environments suggesting that webbased systems are more effective in fostering focus and are less prone to navigation frustration thus reducing information overload
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