Authors: YuShan Lin
Publish Date: 2016/04/06
Volume: 51, Issue: 5, Pages: 1925-1937
Abstract
This study explores the relationship among service range ride convenience motivation to ride satisfaction with facilities service satisfaction and intention to reride The conveyance of interest is the Puyuma Express because its transport service last year carries out the overall electrified era in eastern Taiwan and its vast passenger capacity breaks the record over the past 128 years The very high passenger capacity includes passengers who are on their first ride but to a much greater extent passengers who are reriding This fact motivates this research This work involves a carefully designed questionnaire and uses both webbased and paperbased questionnaire surveys to collect data The number of valid samples thus obtained was 228 Multiple regression analysis MRA and fuzzy set qualitative comparative analysis fsQCA are utilized to test proposed research framework The two methods yield completely different results MRA reveals that satisfaction with facilities service satisfaction ride convenience and service range are together responsible for the strong intentions of passengers to reride FsQCA identifies seven complex antecedent paths that are responsible for strong intentions to reride The latter explains outcome more comprehensively than the former The motivation to ride is an important condition in fsQCA and should not be eliminated as MRA suggests This empirical study elucidates the causal complexity for passengers’ intentions to reride and contributes to theory and practice in the domains of both transportation marketing and consumer behavior
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