Authors: Pan Liu Shuping Yi
Publish Date: 2017/02/13
Volume: 270, Issue: 1-2, Pages: 235-253
Abstract
In the Big Data environment aims of enterprises investing in Big Data are to gain Big Data information BDI To study the decisionmaking issues of BDI investment and its effects on supply chain coordination a supply chain with one retailer and one manufacturer was chosen Meanwhile considering a company owned the internal BDI and the external BDI the market demand function was revised and four decision models were proposed from a new perspective Then the effects of BDI investment on supply chain members’ benefits under the four models were analyzed and an effectively coordination tactic was presented for achieving supply chain coordination Results indicated when the investment cost could face a certain threshold the retailer or the manufacturer investing in BDI could increase its benefits Meanwhile there existed “positive externalities” for other supply chain members In addition after supply chain members investing in BDI together revenuesharing contract could coordinate the supply chain effectively This article provided a theoretical guidance or a decision basis for companies investing in BDI meanwhile it had reference values for supply chain coordination after investing in BDI
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