Journal Title
Title of Journal: J Canc Educ
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Abbravation: Journal of Cancer Education
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Authors: Claudia Hernandez Stephanie Wang Ivy Abraham Maria Isabel Angulo Hajwa Kim Joyce R Meza Anastasia Munoz Lizbeth Rodriguez Sabrina Uddin
Publish Date: 2014/03/06
Volume: 29, Issue: 3, Pages: 563-569
Abstract
Although skin cancer is less common in Hispanics they are at higher risk for presenting with more advanced stage skin cancer We performed semistructured interviews with Hispanic women that found high concern for photoaging from sun exposure Based on these results we developed two short Spanishlanguage films The first emphasized photoaging benefits of sun protection while the second focused on its benefits for skin cancer prevention Our hypothesis was that the reduction of photoaging would be a more persuasive argument than skin cancer prevention for the adoption of sunscreen use by Hispanic women Study participants were recruited from beauty salons located in predominantly Hispanic neighborhoods Each of the two Spanishlanguage films was approximately 3 min long A preintervention questionnaire assessed subjects’ general knowledge and sunscreen habits and a second questionnaire administered after viewing both films assessed for improvements in risk perception and inquired about which film was more persuasive Eighty Hispanics participated ranging in age from 19 to 75 The preeducation survey found that 54 out of 80 believed that fairskin Hispanics FS were at risk for skin cancer and 44 out of 80 believed that darkskin Hispanics DS were at risk These numbers increased to 72 FS and 69 DS after the intervention p value 00002 FS 00001 DS Hispanics overwhelmingly selected the video emphasizing the benefits of sun protection for skin cancer prevention as the more persuasive film 74 out of 80 A Spanishlanguage video has the potential to make an impact in healthy sunprotective behaviors and information on how to properly apply sunscreen should be included in educational messages
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