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Title of Journal: Soc Indic Res

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Abbravation: Social Indicators Research

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Springer Netherlands

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DOI

10.1007/bf03039657

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1573-0921

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Downward Social Comparison Increases LifeSatisfac

Authors: Yunhui Huang
Publish Date: 2014/12/25
Volume: 125, Issue: 2, Pages: 665-676
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Abstract

Using samples of US residents recruited from an online subject pool this research confirms that charitable behavior is associated with higher lifesatisfaction based on a retrospective survey Study 1 Adopting experimental manipulation we also find that participants report higher lifesatisfaction after volunteering for a downward comparable target ie the poor than helping a noncomparable target ie Wikipedia But the above effect exists only among high socialcomparison individuals Study 2 Moreover among people high in social comparison comparing oneself with a downward comparable target without helping can lead to a similar level of lifesatisfaction as helping the target In contrast participants who are low in social comparison achieve higher lifesatisfaction when comparing themselves to rather than helping the target Study 3 These findings suggest that charitable giving and volunteering contributes to lifesatisfaction through allowing for downward social comparison

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