Authors: Bastiaan Janse Peter Schuur Marisa P de Brito
Publish Date: 2009/11/06
Volume: 47, Issue: 5-8, Pages: 495-513
Abstract
The consumer electronics CE industry has high turnovers and a growing demand such as on the home entertainment segment At the same time it generates ewaste of the order of a dozen million tons about one quarter of the worlds total With the purpose of improving the environmental performance of businesses the Waste Electrical and Electronic Equipment WEEE Directive was put in place in Europe Given the high competitive environment of this industry WEEE could be a clue for competitive edge To create an environmental and economic winwin situation however companies have to master reverse logistics RL This is particularly challenging in fast clockspeed environments as it is the case for the CE industry In this paper we develop a theoretically and empirically grounded diagnostic tool for assessing a CE companys RL practices and identifying potential for RL improvement from a business perspective To theoretically ground the tool we combine specific CE literature with general theory on reverse logistics management and performance improvement To empirically ground the tool we collect field data by combining quantitative a multiactor survey with qualitative interviews and company visits methods We demonstrate how our tool can be used to create awareness at senior management about the reverse logistics maturity state
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