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Title of Journal: J Bus Ethics

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Abbravation: Journal of Business Ethics

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Springer Netherlands

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DOI

10.1002/he.36919834206

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1573-0697

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Implementing CSR Through Partnerships Understandi

Authors: Maria May Seitanidi Andrew Crane
Publish Date: 2008/04/22
Volume: 85, Issue: 2, Pages: 413-429
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Abstract

Partnerships between businesses and nonprofit organisations are an increasingly prominent element of corporate social responsibility implementation The paper is based on two indepth partnership case studies Earthwatch–Rio Tinto and Prince’s Trust–Royal Bank of Scotland that move beyond a simple stage model to reveal the deeperlevel microprocesses in the selection design and institutionalisation of business–NGO partnerships The suggested practicetested model is followed by a discussion that highlights management issues within partnership implementation and a practical Partnership Test to assist managers in testing both the accountability and level of institutionalisation of the relationship to address any possible skill gaps Understanding how CSR partnerships are implemented in practice contributes to the broader CSR and partnership literatures a contextspecific level of detail in a systematic way that allows for transferable learning in both theory and practiceThe authors would like to thank the anonymous reviewers for their valuable remarks and suggestions and Ms Amelia Clarke at the Desautels Faculty of management at McGill University for her contribution and insightful remarks on the process models of collaboration We also acknowledge the support and helpful comments of the 2006 ICCSR research seminar organisers and participants and the two anonymous JBE reviewers in developing this paper for the special issue

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