Authors: Jeffrey G York
Publish Date: 2008/10/15
Volume: 85, Issue: 1, Pages: 97-109
Abstract
In this article I propose a business paradigm that allows and enables the integration of environmental ethics into business decisions while creating a competitive advantage through the use of an ethical framework based on classical American pragmatism Environmental ethics could be useful as an alternative paradigm for business ethics by offering new perspectives and methodologies to grant consideration of the natural environment An approach based on classical American pragmatism provides a superior framework for businesses by focusing on experimentation and innovation driving a longterm focus and providing actionable clarity Under a pragmatic approach to ethics the choice for sustainability becomes selfevident for business performance and moral reasonsThe author would like to gratefully acknowledge helpful comments received on an earlier draft of this paper by Willis Jenkins Pat Werhane and Stasi York and the support of the Batten Institute at the Darden Graduate School of Business in conducting this research
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