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Title of Journal: J Bus Ethics

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Abbravation: Journal of Business Ethics

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Springer Netherlands

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DOI

10.1007/978-3-540-75506-7_159

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ISSN

1573-0697

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Overcoming the ‘Window Dressing’ Effect Mitigatin

Authors: Scott Connors Stephen AndersonMacDonald Matthew Thomson
Publish Date: 2015/10/09
Volume: 145, Issue: 3, Pages: 599-621
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Abstract

As more and more instances of corporate hypocrisy become public consumers have developed an inherent general skepticism towards firms’ corporate social responsibility CSR claims As CSR skepticism bears heavily on consumers’ attitudes and behavior this paper draws from Construal Level Theory to identify how it can be preemptively abated We posit that this general skepticism towards CSR leads people to adopt a lowlevel construal mindset when processing CSR information Across four studies we show that matching this lowlevel mindset with concrete CSR messaging works to effectively mitigate the negative effects of inherent CSR skepticism on consumers’ attitudes purchase intentions and word of mouth The resulting construalmindset congruency strengthens the favorability of consumer responses through increased positive elaboration and perceptions of CSR message credibility Furthermore this congruency effect is shown to persist over time in skeptical domains but to dissipate in less skeptical domainsThe authors express their appreciation to the Ivey Business School the London Business School and the Queen’s School of Business for financial support The authors are indebted to Allison Johnson Joseph Redden Kathleen Vohs Nader Tavassoli Rajesh Chandy Ryan Rahinel Simona Botti Stefano Puntoni Theo Noseworthy Andrew Perkins and June Cotte and the participants at the LBS brownbags for invaluable feedback They also extend thanks to Andrew Sell Jannine Lasaletta Ji Kyung Park Martin Pyle Noelle Nelson and Sophia Somers for assistance in data collection Stephen AndersonMacdonald who completed this paper as a doctoral student while at LBS  dedicates this work in memory of his mother JudithAll human studies have been approved by the appropriate ethics committee and informed consent was used universally Specifically all research was conducted in accordance with the “Tri Council Statement on the Ethical Conduct for Research Involving Humans” Canada’s governing ethics policy that is also in large part based on the 1964 Declaration of Helsinki

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  9. Cooperation in Stakeholder Networks: Firms’ ‘Tertius Iungens’ Role
  10. The Drivers of Responsible Investment: The Case of European Pension Funds
  11. Business Policies on Human Rights: An Analysis of Their Content and Prevalence Among FTSE 100 Firms
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  16. Righting the Wrong for Third Parties: How Monetary Compensation, Procedure Changes and Apologies Can Restore Justice for Observers of Injustice
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