Authors: Linnea I Laestadius Roni A Neff Colleen L Barry Shannon Frattaroli
Publish Date: 2013/06/12
Volume: 120, Issue: 1-2, Pages: 25-38
Abstract
The contribution of livestock production to climate change is now widely acknowledged Despite this efforts to reduce meat consumption in light of climate change have been relatively limited One potential avenue for encouraging consumption changes is via nongovernmental organizations NGOs This study used a qualitative approach to understand how and to what extent environmental foodfocused and animal protection NGOs in the US Canada and Sweden have worked to reduce or alter domestic meat consumption in light of climate change While almost all of the NGOs examined had mentioned the issue on their websites few had established formal campaigns to reduce meat consumption Active public outreach was dominated by animal protection and foodfocused groups particularly in the US and Canada Animal protection organizations advocated for larger reductions in meat consumption than environmental groups Few NGOs sought to promote nationallevel polices to reduce meat consumption There is a continued need for public education campaigns with clear messages particularly by environmental NGOs as well as efforts to build support for policy measures that seek to reduce meat consumptionThis work was supported by the Johns Hopkins Center for a Livable Future the Johns Hopkins University Environment Energy Sustainability Health Institute the Culture and Animals Foundation and the Lipitz Public Health Policy Fund located in the Johns Hopkins Bloomberg School of Public Health Office of Public Health Practice and Training Thanks go to the study participants and to Katherine CleggSmith and Adam Sheingate for valuable feedback
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