Authors: Peeter Linnap
Publish Date: 2013/11/21
Volume: 51, Issue: 1, Pages: 40-43
Abstract
The concept of Estonia is constituted in different sign systems Each such sign system models and communicates various aspects of Estonia adding simultaneously its medium specific signs to the concept The dominating visual representations circulating internationally about Estonia are photo albums postcards films web pages and other iconic items Photo albums in particular are constituted by the orthoscopic parameters of painting and the innocent notion of ‘picturesque’ In Estonia these albums present hardly anything else than architecture and weirdly empty environment The reason for this might be a longterm impact of ideology of the past that still tends to constitute an idealist kaleidoscopic overview of the country with no social dimension and its problems as a part of it The modest level of visual literacy is obviously another reason of the endencies of representation that we observe in this research The scenes offered in the visual façade menu mostly come from the past that refersto the vitality of the national model of culture in Estonia Hence we haveCorrection Form file///C/Workdir/PROG/recfolder/111113/STY39736/Correction for So 1 of 2 11/11/2013 339 PM the concept of a city/state as first of all an openair museum The status of visual Estonia would be more interesting with inclusion of first heterotopic environment in the visual representations second shifing the orthoscopic parametres of representations and third diversifying scopic positions
Keywords: